We have learned a great deal from our 15 years of experience in helping hotels increase their direct sales. For instance, we have come to learn that there are certain travelers who prefer human customer service over self-service technology when booking accommodation. We can also attest to the effectiveness of the win-win model. When the supplier and the client strive towards the same goal and share the same source of profitability, both parties get more involved. This is RING2TRAVEL's cornerstone. Is it just another call center? Well, we prefer to call it a customer experience center.